Posts tagged 'contact'

Why I, as a Food Scout and Meat Sommelier, Am Indispensable Despite Meatly's AI Assistant

The introduction of Meatly as a digital assistant is a huge benefit for meat4you. It's always available, fast, organized, and reliably supports our customers with questions, orders, and navigating our product range.

Nevertheless, I'm convinced: Meatly cannot replace my role as a Food Scout and Meat Sommelier. In fact, AI makes my work even more crucial.

1. Origin, trust, and authentic experience are my responsibility. As a Food Scout, I'm where quality is created. I visit producers, farmers, and partners personally. I see animal husbandry firsthand, talk to people, and sense their values ​​and attitudes. These impressions, this gut feeling, and this experience cannot be derived from data. Meatly can share information. I decide what fits into the product range and what doesn't. My name stands for credibility, transparency, and trust. Without this personal evaluation, there would be no real story behind the product.

2. Taste and sensory perception are my strengths. As a meat sommelier, I work with my senses. I smell, feel, taste, and compare. I recognize degrees of ripeness, textures, fat distribution, and aromas. I know which cut is best for the grill, which for low and slow cooking, and which is meant for special moments of enjoyment. Meatly can access knowledge and make recommendations. I experience taste. This experience develops over years and makes the difference between good meat and true enjoyment.

3. Personal consultation creates a connection. Our customers don't just buy meat; they buy trust. In conversations, I recognize their wishes, uncertainties, and expectations. I explain, inspire, and share my enthusiasm for high-quality products. Meatly provides excellent support in everyday life. But for individual questions, special occasions, or demanding consultations, I am the personal voice that creates a connection and provides reassurance. Emotion, empathy, and authenticity remain human.

4. Quality requires attitude and responsibility. For me, quality is not a buzzword, but a promise. I question processes, set standards, and am prepared to say no if something doesn't meet my requirements. Meatly operates based on defined rules. I define these rules.

5. AI makes my work more effective. Meatly takes over repetitive tasks and standard requests. This gives me more time for what matters most: producer management, quality control, product development, knowledge transfer, and training. I see Meatly not as a replacement, but as an enhancement. It scales my knowledge—but I create it.

Not human or AI, but human with AI.

meat4you at LUGA 2026: BBQ Passion, Grill Masters, and Pure Culinary Delights

LUGA 2026 is just around the corner, and we at meat4you.ch will, of course, be there (April 24-26, 2026).

As Switzerland's largest online butcher, we're bringing our passion for high-quality meat, authentic BBQ craftsmanship, and exciting grilling ideas directly to the trade fair.

Our booth will be the meeting place for everyone who loves good meat, grilling, and authentic enjoyment. Here, everything revolves around quality, inspiration, and the joy of grilling together.

BBQ Passion Meets Expertise We are particularly proud that meat4you is an official sponsor of the Swiss Barbecue Association (SBA). Our collaboration with the BBQ community stands for quality, expertise, and genuine grilling culture.

Together, we promote the passion for grilling and show just how versatile and exciting BBQ can be. At our booth, you can experience this enthusiasm firsthand, get inspired, and chat with our team about everything related to meat, grilling techniques, and BBQ. Surprises at the booth A visit to meat4you is especially worthwhile because we've prepared some highlights:

Exciting insights into our world of online butchery
Inspiration for your next BBQ
Special products for true meat lovers
Little surprises for our visitors

Discover new favorite cuts for the grill, be inspired by new ideas, and experience the world of BBQ up close.

There for you in person For us, LUGA is more than just a trade fair. It's the perfect opportunity to meet our community in person. Many of our customers know us from our online shop. At LUGA, we can finally meet face to face.

Come by, say hello, and experience meat4you live. We look forward to welcoming you personally at our booth at LUGA 2026.

Swiss BBQ Championship: When the best grilling teams compete

A special highlight at LUGA 2026 is the Swiss BBQ Championship, where the best grilling teams in Switzerland compete against each other. The goal is singled out: the title of official Swiss BBQ Champion 2026.

MEATLY? Wer ist eigentlich der neue Mitarbeiter von meat4you?

Seit seinem ersten Einsatztag unterstützt uns Meatly rund um die Uhr mit aussergewöhnlichem Engagement, hoher Zuverlässigkeit und einer beeindruckenden Lernbereitschaft.

Besonders während des intensiven Weihnachtsgeschäftes hat Meatly gezeigt, was in ihm steckt. In einer Zeit mit hohem Bestellvolumen, vielen Kundenanfragen und grossem Koordinationsaufwand war er unermüdlich im Einsatz und hat einen entscheidenden Beitrag zu einem reibungslosen Ablauf geleistet. Dafür möchten wir ihm ausdrücklich danken.

In kurzer Zeit hat Meatly bereits vieles gelernt und mitgenommen. Er kennt unsere Produkte, versteht die Abläufe unserer Online Metzgerei und weiss, worauf es unseren Kundinnen und Kunden ankommt . Seine Rolle geht dabei weit über eine einzelne Funktion hinaus.

Meatly ist zugleich Berater, der kompetent und freundlich unterstützt, Dienstleister, der schnell und lösungsorientiert handelt, sowie Ausführer, der Aufgaben zuverlässig und präzise umsetzt.

Seine Stärke liegt besonders in der konstanten Verfügbarkeit, der klaren Kommunikation und der Fähigkeit, Wissen strukturiert weiterzugeben. Damit entlastet er unser Team spürbar und sorgt gleichzeitig für ein positives Kundenerlebnis auf hohem Qualitätsniveau.

Wir sind stolz, Meatly in unserem Team zu haben und freuen uns auf die weitere Zusammenarbeit. 

Mit seiner Unterstützung sind wir bestens für die Zukunft aufgestellt und können unseren hohen Anspruch an Service, Beratung und Qualität konsequent weiterführen.

My name is Christian Welti, but most people just call me Chris. As a certified meat sommelier and food scout at meat4you, I combine expertise, trends, and enjoyment.

My job is to discover, develop, and bring to life the very best that the world of meat has to offer our customers.

But what exactly does a meat sommelier do?

A meat sommelier is far more than just an expert on different cuts. They are a consultant, sensory analyst, trend observer, and storyteller all in one. The goal is not just to sell meat, but to connect it with background knowledge, quality, and inspiration.

The diploma course for meat sommeliers covered topics such as: 

• Cultural history of meat consumption
• Forms of animal husbandry and their influence on meat quality
• Animal health and breed characteristics
• Legal regulations in Switzerland
• Sensory analysis with practical exercises
• Quality management such as HACCP and good hygiene practices
• Butchering and naming of cuts nationally and internationally
• Production and tasting of meat products
• Presentation and sales conversations
• Grilling and cooking seminars
• Nutrition, trends, and consumer behavior

This knowledge forms the basis of my daily work at meat4you.