Facebook Pixel
Delivered by courier | Free shipping from CHF 150.– | Delivery on your chosen date | Special offers | Gift vouchers
Compare
Search

Privacy­ Policy

With this Privacy­ Policy, we provide information about the processing of personal data in connection with our activities and operations, including our website under the domain name meat4you.ch. In particular, we explain for what purposes, how and where we process which personal data. We also inform about the rights of individuals whose data we process.

For individual or additional activities and operations, we may publish further privacy policies or other information on data protection.

We are subject to Swiss law and, where applicable, to foreign law, in particular that of the European Union (EU) with the European General Data Protection Regulation (GDPR).

By decision of 26 July 2000, the European Commission recognised that Swiss data protection law ensures an adequate level of data protection. In its report of 15 January 2024, the European Commission confirmed this adequacy decision.

Table of­ contents

1. Contact­ details

The party responsible in terms of data­ protection law is:

meat4you - H.R. Kyburz Vieh + Fleisch AG
Dorfstrasse 32
5242 Lupfig
Switzerland

[email protected]

In individual cases, third parties may be responsible for the processing of personal data, or there may be joint responsibility together with third parties. Upon request, we will gladly provide data subjects with information about the respective responsibility.

2. Terms and legal­ basis

2.1 Terms

Data subject: Natural person whose personal data we process.

Personal data: Any information relating to an identified or identifiable natural person.

Particularly sensitive personal data: Data relating to trade union, political, religious or ideological views and activities, data concerning health, intimacy or affiliation to an ethnic group or race, genetic data, biometric data uniquely identifying a natural person, data concerning criminal and administrative sanctions or prosecutions, and data concerning measures of social assistance.

Processing: Any handling of personal data, regardless of the means and procedures used, for example querying, matching, adjusting, archiving, storing, reading, disclosing, procuring, recording, collecting, deleting, making available, arranging, organising, saving, altering, disseminating, linking, destroying and using personal data.

European Economic Area (EEA): Member states of the European Union (EU) as well as the Principality of Liechtenstein, Iceland and Norway.

2.2 Legal­ basis

We process personal data in accordance with Swiss law, in particular the Federal Act on Data Protection (Data Protection Act, FADP) and the Ordinance on Data Protection (Data Protection Ordinance, DPO).

Where and to the extent that the European General Data Protection Regulation (GDPR) applies, we process personal data in accordance with at least one of the following legal bases:

  • Art. 6 para. 1 lit. b GDPR for the processing of personal data necessary for the performance of a contract with the data subject and for the implementation of pre-contractual measures.
  • Art. 6 para. 1 lit. f GDPR for the processing of personal data necessary for the purposes of the legitimate interests pursued by us or by third parties, except where such interests are overridden by the fundamental freedoms and rights and interests of the data subject. Such interests particularly include the continuous, user-friendly, secure and reliable performance of our activities and operations, ensuring information security, protection against misuse, enforcement of our own legal claims and compliance with Swiss law.
  • Art. 6 para. 1 lit. c GDPR for the processing of personal data necessary for compliance with a legal obligation to which we are subject under applicable law of member states in the European Economic Area (EEA).
  • Art. 6 para. 1 lit. e GDPR for the processing of personal data necessary for the performance of a task carried out in the public interest.
  • Art. 6 para. 1 lit. a GDPR for the processing of personal data based on the data subject’s consent.
  • Art. 6 para. 1 lit. d GDPR for the processing of personal data necessary in order to protect the vital interests of the data subject or of another natural person.
  • Art. 9 para. 2 et seq. GDPR for the processing of special categories of personal data, in particular based on the consent of the data subjects.

The European General Data Protection Regulation (GDPR) refers to the processing of personal data as the processing of personal data and to the processing of particularly sensitive personal data as the processing of special categories of personal data (Art. 9 GDPR).

3. Type, scope and purpose of the processing of personal data

We process those personal data that are necessary in order to carry out our activities and operations in a continuous, user-friendly, secure and reliable manner. The personal data processed may in particular fall into the categories of browser and device data, content data, communication data, metadata, usage data, master data including inventory and contact data, location data, transaction data, contract data and payment data. The personal data may furthermore constitute particularly sensitive personal data.

We also process personal data that we receive from third parties, obtain from publicly accessible sources or collect in the course of our activities and operations, insofar as such processing is permitted.

Where necessary, we process personal data based on the consent of the data subjects. In many cases, we may process personal data without consent, for example in order to comply with legal obligations or to protect overriding interests. We may also request consent from data subjects even where such consent is not required.

We process personal data for the period necessary for the respective purpose. In particular, we anonymise or delete personal data depending on statutory retention periods and limitation periods.

4. Automation and artificial intelligence (AI)

We may process personal data in an automated manner or use artificial intelligence for the processing of personal data.

We may use profiling in order to automatically evaluate certain personal aspects relating to data subjects. Profiling serves, for example, to analyse or predict interests, behaviour or personal preferences.

In individual cases, we inform about decisions that are based solely on automated processing of personal data and that have legal effects concerning the data subject or similarly significantly affect them (automated individual decisions).

5. Disclosure of personal data

We may disclose personal data to third parties, have them processed by third parties or process them jointly with third parties. Such third parties may, for example, be specialised providers whose services we use.

In the context of our activities and operations, we may in particular disclose personal data to banks and other financial service providers, authorities, educational and research institutions, consultants and lawyers, interest groups, IT service providers, cooperation partners, credit and business information agencies, logistics and shipping companies, marketing and advertising agencies, media, parent, sister and subsidiary companies, organisations and associations, social institutions, telecommunications companies, insurance companies and payment service providers.

6. Communication

We process personal data in order to be able to communicate with individuals as well as with authorities, organisations and companies. In this context, we process in particular the data that a data subject transmits to us when contacting us, for example by postal mail or email. We may store such data in an address book or using comparable tools.

Third parties who transmit data about other persons to us are obliged to independently ensure data protection for such data subjects. In particular, they must ensure that such data are accurate and may be transmitted.

We use selected services from suitable providers in order to enable and improve communication with individuals and other communication partners. With such services, we may also manage and otherwise process data of the data subjects beyond direct communication.

7. Data­ security

We take appropriate technical and organisational measures to ensure a level of data security appropriate to the respective risk. With our measures, we particularly ensure the confidentiality, availability, traceability and integrity of the personal data processed, while not being able to guarantee absolute data security.

Access to our website and our other digital presence is provided by means of transport encryption (SSL / TLS, in particular with Hypertext Transfer Protocol Secure, abbreviated HTTPS). Most browsers warn against visiting a website without transport encryption.

Our digital communication is subject – like basically any digital communication – to mass surveillance without cause and suspicion by security authorities in Switzerland, in the rest of Europe, in the United States of America (USA) and in other countries. We have no direct influence on the corresponding processing of personal data by intelligence services, police authorities and other security authorities. We also cannot rule out the possibility that a data subject is targeted for surveillance.

8. Personal data abroad

As a general rule, we process personal data in Switzerland and in the European Economic Area (EEA). However, we may also export or transmit personal data to other countries, in particular in order to process them there or have them processed there.

We may export personal data to all states in the world and elsewhere in the universe, provided that the legal system in question ensures an adequate level of data protection according to the decision of the Swiss Federal Council and – where and to the extent that the General Data Protection Regulation (GDPR) applies – also according to the decision of the European Commission.

We may transmit personal data to states whose legal system does not ensure an adequate level of data protection, provided that data protection is ensured for other reasons, in particular on the basis of standard data protection clauses or other suitable safeguards. By way of exception, we may export personal data to states without adequate or suitable data protection if the specific requirements under data protection law are met, for example the express consent of the data subjects or a direct connection with the conclusion or performance of a contract. Upon request, we will gladly provide data subjects with information about any safeguards in place or provide a copy of any such safeguards.

9. Rights of data subjects

9.1 Data­ protection­ related claims

We grant data subjects all rights to which they are entitled under applicable law. In particular, data subjects have the following rights:

  • Right of access: Data subjects may request information as to whether we process personal data about them and, if so, which personal data are concerned. Data subjects also receive the information necessary to enable them to exercise their data protection rights and to ensure transparency. This includes the personal data processed as such, but also details regarding the purpose of processing, the storage period, any disclosure or export of data to other states and the source of the personal data.
  • Rectification and restriction: Data subjects may have incorrect personal data corrected, incomplete data completed and the processing of their data restricted.
  • Right to present one’s own position and to obtain human review: In the case of decisions which are based solely on automated processing of personal data and which have legal effects concerning them or similarly significantly affect them (automated individual decisions), data subjects may present their own position and request that the decision be reviewed by a human being.
  • Erasure and objection: Data subjects may have personal data erased (“right to be forgotten”) and may object to the processing of their data with effect for the future.
  • Data portability: Data subjects may request that personal data be handed over or transferred to another controller.

We may postpone, restrict or refuse the exercise of data subjects’ rights within the legally permissible framework. We may also inform data subjects of any conditions that may need to be fulfilled in order to exercise their data protection rights. For example, we may refuse to provide information in whole or in part by referring to confidentiality obligations, overriding interests or the protection of other persons. Likewise, we may refuse in whole or in part to erase personal data, in particular by referring to statutory retention obligations.

By way of exception, we may charge costs for the exercise of these rights. We will inform data subjects in advance of any such costs.

We are obliged to identify data subjects who request information or assert other rights using appropriate measures. Data subjects are obliged to cooperate.

9.2 Legal remedies

Data subjects have the right to enforce their data protection rights through legal proceedings or to lodge a report or complaint with a data protection supervisory authority.

The data protection supervisory authority for private controllers and federal bodies in Switzerland is the Federal Data Protection and Information Commissioner (FDPIC).

European data protection supervisory authorities are organised as members of the European Data Protection Board (EDPB). In some member states of the European Economic Area (EEA), data protection supervisory authorities are organised on a federal basis, in particular in Germany.

10. Use of the website

10.1 Cookies

We may use cookies. Cookies – our own cookies (first-party cookies) as well as cookies of third parties whose services we use (third-party cookies) – are data stored in the browser. Such stored data do not necessarily have to be limited to traditional text-based cookies.

Cookies may be stored in the browser temporarily as “session cookies” or for a specific period as so-called permanent cookies. “Session cookies” are automatically deleted when the browser is closed. Permanent cookies have a specific storage period. Cookies make it possible, in particular, to recognise a browser upon a subsequent visit to our website and to measure, for example, the reach of our website. Permanent cookies may also be used, for example, for online marketing.

Cookies can be deactivated, restricted or deleted in whole or in part at any time in the browser settings. Browser settings often also allow for automated deletion and other management of cookies. Without cookies, our website may no longer be fully available. We actively request express consent to the use of cookies – at least where and to the extent required under applicable law.

For cookies used for success and reach measurement or for advertising, a general objection (“opt-out”) is possible for numerous services via AdChoices (Digital Advertising Alliance of Canada), the Network Advertising Initiative (NAI), YourAdChoices (Digital Advertising Alliance) or Your Online Choices (European Interactive Digital Advertising Alliance, EDAA).

10.2 Logging

For each access to our website and our other digital presence, we may log at least the following information, provided that this information is determined or transmitted to our digital infrastructure automatically as standard with such access: date and time including time zone, IP address, access status (HTTP status code), operating system including user interface and version, browser including language and version, individual subpages of our website accessed including the amount of data transferred, the last website previously visited in the same browser window (referrer).

We log such information, which may also constitute personal data, in log files. The information is necessary in order to provide our digital presence on a continuous, user-friendly and reliable basis. It is also necessary in order to ensure data security – including by third parties or with the help of third parties.

10.3 Tracking pixels

We may integrate tracking pixels into our digital presence. Tracking pixels are also referred to as web beacons. Tracking pixels – including those of third parties whose services we use – are usually small, invisible images or scripts formulated in JavaScript that are automatically loaded when our digital presence is accessed. At a minimum, tracking pixels can capture the same information as is collected in log files.

10.4 Comments

We give you the opportunity to publish comments on our website. In this context, we process in particular the information provided to us directly by the commenting person, as well as the IP address used and the date and time. This information is required in order to enable the publication of comments and to ensure protection against misuse, which is in our overriding legitimate interest.

To enable you to publish comments, we use in particular:

11. Notifications and messages

11.1 Success and reach measurement

Notifications and messages may contain web links or tracking pixels that record whether an individual message has been opened and which web links have been clicked. Such web links and tracking pixels may also record the use of notifications and messages on a personal basis. We require this statistical recording of usage for success and reach measurement in order to be able to send notifications and messages in an effective and user-friendly manner and on a continuous, secure and reliable basis, according to the needs and reading habits of the recipients.

11.2 Consent and objection

As a general rule, you must consent to the use of your email address and other contact details, unless such use is permitted for other legal reasons. For any possible double-confirmation consent, we may use the “double opt-in” procedure. In this case, you will receive a message with instructions for double confirmation. We may log consents obtained, including IP address and timestamp, for evidentiary and security purposes.

As a general rule, you may object at any time to receiving notifications and messages such as newsletters. By objecting, you may at the same time object to the statistical recording of usage for the purposes of success and reach measurement. This is without prejudice to notifications and messages that are necessary in connection with our activities and operations.

11.3 Service providers for notifications and messages

We send notifications and messages with the help of specialised service providers.

In particular, we use:

12. Social media

We are present on social media platforms and other online platforms in order to communicate with interested persons and to inform them about our activities and operations. In connection with such platforms, personal data may also be processed outside Switzerland and the European Economic Area (EEA).

The general terms and conditions (GTC) and terms of use as well as privacy policies and other provisions of the operators of the respective platforms also apply. These provisions provide information in particular about the rights of data subjects directly vis-à-vis the respective platform, which include, for example, the right of access.

For our social media presence on Facebook, including so-called “Page Insights”, we are – where and to the extent that the General Data Protection Regulation (GDPR) applies – jointly responsible together with Meta Platforms Ireland Limited (Ireland). Meta Platforms Ireland Limited is part of the Meta companies (including in the USA). “Page Insights” provide information about how visitors interact with our Facebook presence. We use “Page Insights” in order to provide our social media presence on Facebook effectively and in a user-friendly manner.

Further information on the type, scope and purpose of data processing, the rights of data subjects as well as the contact details of Facebook and Facebook’s data protection officer can be found in the Facebook Privacy Policy. We have entered into the so-called “Controller Addendum” with Facebook and have thereby agreed in particular that Facebook is responsible for ensuring the rights of data subjects. For so-called “Page Insights”, the relevant information can be found on the page “Information about Page Insights”, including “Information about Page Insights data”.

13. Services of third parties

We use services of specialised third parties in order to be able to carry out our activities and operations on a continuous, user-friendly, secure and reliable basis. With such services, we may, among other things, embed functions and content into our website. For technical reasons, the services used must at least temporarily record the IP addresses of users when such elements are embedded.

For necessary security-related, statistical and technical purposes, third parties whose services we use may process data related to our activities and operations in an aggregated, anonymised or pseudonymised form. This includes, for example, performance or usage data required in order to provide the respective service.

In particular, we use:

13.1 Digital infrastructure

We use services of specialised third parties in order to obtain the digital infrastructure required in connection with our activities and operations. This includes, for example, hosting and storage services offered by selected providers.

In particular, we use:

13.2 Automation and integration of apps and services

We use specialised platforms to integrate and connect existing apps and services of third parties. With such “no-code” platforms, we can also automate workflows and activities using apps and services of third parties.

In particular, we use:

13.3 Social media functions and social media content

We use services and plugins of third parties in order to embed functions and content of social media platforms and to enable the sharing of content on social media platforms and in other ways.

In particular, we use:

13.4 Map material

We use services of third parties in order to embed maps into our website.

In particular, we use:

13.5 Digital content

We use services of specialised third parties in order to embed digital content into our website. Digital content includes in particular image and video material, music and podcasts.

In particular, we use:

13.6 Fonts

We use services of third parties in order to embed selected fonts as well as icons, logos and symbols into our website.

In particular, we use:

13.7 E-commerce

We conduct e-commerce and use services of third parties in order to offer services, content or goods successfully.

In particular, we use:

  • Getback: Optimisation of conversion from potential customers into actual customers (“conversion-optimisation technology”), for example with cart reminders for online shop customers; provider: adfocus GmbH (Switzerland); information on data protection: Privacy Policy, “How Getback works”.

13.8 Payments

We use specialised service providers in order to process payments securely and reliably. For payment processing, the legal texts of the individual service providers, such as general terms and conditions (GTC) or privacy policies, apply in addition.

In particular, we use:

13.9 Advertising

We use the possibility of placing targeted advertising with third parties, such as social media platforms and search engines, for our activities and operations.

With such advertising, we particularly want to reach people who are already interested in our activities and operations or who might be interested in them (remarketing and targeting). To this end, we may transmit appropriate – and possibly personal – information to third parties that enable such advertising. We may also determine whether our advertising is successful, i.e. in particular whether it leads to visits to our website (conversion tracking).

Third parties with whom we advertise and with whom you are logged in as a user may, where applicable, assign the use of our website to your profile there.

In particular, we use:

14. Participation in partner programmes

We participate in partner programmes. On the one hand, we may be compensated for referring to offers of third parties or for linking to offers of third parties. On the other hand, we may compensate third parties for referring to our activities and operations or for linking to our offers (affiliate marketing). In this context, it may be recorded – including on a personal basis – which offers are used and which web links are followed.

In particular, we participate in:

  • Adtraction: Platform for marketing cooperation and partner programmes; provider: Adtraction AG (Switzerland); information on data protection: Privacy Policy.
  • Sovendus: Gifts and vouchers for shopping in Switzerland; provider: adfocus GmbH (Switzerland); information on data protection: Privacy Policy.

15. Extensions for the website

We use extensions for our website in order to use additional functions. We may use selected services of suitable providers or operate such extensions on our own digital infrastructure.

In particular, we use:

  • Google reCAPTCHA: Protection against spam (distinguishing between desired content from human users and unwanted content from bots and spam); provider: Google; Google reCAPTCHA-specific information: “What is reCAPTCHA?”.

16. Success and reach measurement

We seek to measure the success and reach of our activities and operations. In this context, we may also measure the impact of references from third parties or analyse how different parts or versions of our digital presence are used (“A/B testing”). Based on the results of success and reach measurement, we can in particular correct errors, strengthen popular content or make improvements.

For success and reach measurement, the IP addresses of individual users are recorded in most cases. In such cases, IP addresses are generally shortened (“IP masking”) in order to follow the principle of data minimisation through the corresponding pseudonymisation.

Cookies may be used and user profiles may be created for success and reach measurement. Any user profiles created may, for example, include the individual pages visited or the content viewed on our digital presence, information on the size of the screen or browser window and the – at least approximate – location. As a general rule, any user profiles that may be created are only created in a pseudonymised form and are not used to identify individual users. Individual services of third parties with whom users are registered may, where applicable, associate the use of our online offer with the user account or user profile for the respective service.

In particular, we use:

17. Video surveillance

We use video surveillance for the prevention of criminal offences, for the preservation of evidence in the event of criminal offences, for exercising and enforcing our own legal claims, for defending ourselves against legal claims of others and for exercising our property rights. These are – where and to the extent that the General Data Protection Regulation (GDPR) applies – overriding legitimate interests within the meaning of Art. 6 para. 1 lit. f GDPR, and, in the case of particularly sensitive personal data, with reference to Art. 9 para. 2 lit. f GDPR.

We store recordings from our video surveillance for as long as they are necessary for the preservation of evidence or for any other purpose mentioned.

We may retain recordings from our video surveillance and transmit them to competent bodies, in particular courts or law enforcement authorities, provided that the transmission is necessary for a purpose mentioned above, in our other legitimate overriding interest or due to legal obligations.

18. Final notes on this privacy policy

We prepared this privacy policy .

We may update this privacy policy at any time. We will provide information about updates in an appropriate form, in particular by publishing the current privacy policy on our website.

Copyright © 2026 meat4you. All rights reserved.