A tasty, tender and succulent steak on a plate is not only due to the merit of a good grill master. An important basis for our pleasure  is the breeding and rearing of the animals.  For this reason, beef from South America is especially appreciated by steak lovers. The extremely dense network of requirements and regulations for cattle breeding in Uruguay makes sure these principles are respected. Animal welfare has always been very important. Moreover, unannounced controls by organisations such as the INAC (Instituto Nacional de Carnes) make for high standard applied in Uruguay, renown in the whole world.

The result of the natural breeding process is visible to the eye. Besides the healthy, dark red meat colour, it is the intense and fine marbling due to fat deposit that characterises high quality meat. This indicates healthy muscles, built in a natural way.

In the end, it's the same as in real life: Quality equals hard work. This also applies to cattle breeding. Cheats are miles away from the perfect steak.