Irish Beef is the green island for meat fans. The lush grass of Ireland and the best genetics of the cattle are reflected in the meat. The meat is super tender and juicy. The cattle produce a high level of marbling when fed almost entirely on grass. In addition to grass, barley, soy, corn and minerals are only added during the winter months. Ireland's ideal climatic conditions allow cattle to be kept outdoors from March to October. High humidity keeps the grass lush and green and therefore forms an ideal fodder base. Natural breeding Strict quality controls Excellent meat taste sustainability Low CO2 consumption because the goods are transported to Switzerland exclusively by road and not by air