The Danish Company JN MEAT INTERNATIONAL is once again the best steak producer in the world.
After being named Best Steak Producer in the World in 2018 and 2019, JN MEAT INTERNATIONAL took the top spot again at the 2021 World Steak Challenge (after the 2020 competition was canceled due to Covid).

Almost 400 steaks from 23 countries compete each year.

In a 12-hour session, an expert jury together with a consumer jury judged the numerous steaks in terms of taste, tenderness and appearance.

The judges determined that a sirloin steak from JN MEAT INTERNATIONAL's SASHI line was the best overall steak.
As a result, this steak was voted the best in the world and the company was named the best steak producer in the world for the third time in a row, after winning in 2018 and 2019.

The award-winning steak is a product of the SASHI quality beef series, which consists of beef of different characteristics and origins.
These brands include Freygaard-Nordic Nature Beef from Finland, Prussian Black from Germany, Cloverfield from UK/Ireland and SABOR from Argentina.

Quote from John SASHI Nielsen after the announcement of the winner on 11/10/2021: "We're so happy and proud that despite being in a lower league in terms of size and budget, we're still playing in the Champions League again, with the best.

To be recognized and appreciated for producing the best beef in the world is simply amazing and makes all the effort worthwhile.
I am also very pleased that most of us entering the competition have the same passion and goal, which is to offer beef that is enjoyable to eat while at the same time producing it sustainably.
There's no doubt what the future holds for our industry: Less is more. Present and future generations will still eat beef, but much less and much better beef, I'm sure. That's why we at JN MEAT INTERNATIONAL remain true to our motto:

EAT LESS, CHOOSE BETTER."