It implies ecological farming with particularly animal-friendly stabling (PAS) and outdoor access (ROEL). Additionally, the Swiss Premium beef programme prioritises animal welfare: During the growing season, the cattle spend at least 8 hours in the field. Pasture grazing in summer and feeding with hay, grass and corn silage in winter is the “most natural and appropriate” feeding for cattle. Grass and herbs give the meat a special taste and a high share of omega 3 fatty acids. Combined with selected breeds you get this fine-grained, tender and tasty beef. Swiss Premium beef means indulgence without compromise.

A piece of Switzerland

In the Swiss pastures, many family farmers turn natural resources into valuable foods, take care of our landscape and provide a healthy biodiversity.

Animal welfare

Animal-friendly livestock farming plays an important role in Switzerland and is protected by law. 80% of livestock farmers voluntarily adhere to even stricter norms.

Natural feeding

Livestock is fed with environmentally friendly and exclusively GMO-free forage, of which 85% comes from Switzerland. Hormones and antibiotics are not allowed as growth promoters.

Animal-friendly transport

Switzerland has the world's strictest animal transport law. This means less stress for the animals and therefore better meat quality.

Safe food

Swiss meat deserves your trust. The products can be traced back to the farm, Switzerland is widely free of disease and strict laws provide for a safe meat production on all levels.